BONGGG !!! Samay Samapti Ki Ghoshna !!!

I know this is the famous line used by MR. AMITABH BACHCHAN in KBC... But Dont worry.... I wont be talking about KBC or the 4th season shortly coming on-air... I am here to pay gratitude to all... !!!

With just 15 more days to go.... Finally... The time has come when I wind up my bags and start preparing to leave for Mumbai and then Pune... IDBI Bank has finally called me and with that now I know... my previous blog dnameisjam.blogspot.com/2010/05/3-months-and-still-counting.html becomes past and I know how many days... Starting from 17th February 2010 to 24th July 2010.... a 158 day long Vacation will soon come to an end... A Record-Breaking Summer Vacation in my life time... Guess... this was my last summer vacation and God gave me the longest one... so that I dont complain in future??? Hope God has not planned a cut on my future vacations by giving this looooong vacation...

My main purpose of writing this one is not Timepass this time like the previous one... But this one is dedicated to all my friends and family members... who helped me in one or the other way to pass this Vacation smoothly and kept me engaged... !!! I know if I name them... the list will become so long... that you will just scroll it down... so I wont name them all... however, there are a few of them who need to be named...

1. My Laptop for Movies, Games and Music I played and enjoyed...

2. My Internet Connection for Facebook, Gmail, Gtalk, Tweeter, MoneyControl.com & Indiabulls

3. My Cable Operator for broadcasting SAB, SONY, Colors, Star Plus, Zee TV, ESPN-Star Sports and yes... Cartoon Network... !!!

4. The Great Indian Railways for allowing me to book/cancel tickets, receive and drop guests and sometimes myself almost every week !!!

5. My Mobile Phone and Network Provider for Music and Connecting me with my friends [though my network provider has different plans ;) ]

I know these things wont say "U are Welcome"/"My Pleaure" but I know they have proved to be my best friends in this time of 5 months and 7 days.... I think if I thank all of these... I have included all my friends... because the above include the modes of connecting me to you !!!

I cannot even imagine my single day without any of these... and I am sure it would have not be sooooo easy and smooth like this... though at times got bored.... but all I had to do is to open my contacts and call any of you/ open laptop and chat with someone Online/ simply plugg in earphones and play music/ FM radio on my mobile.../ Just browse through the various channels on TV !!!

After next two weeks I will enter a new phase of my life... I will start working... I will start earning myself and I am desperately waiting to earn that First Pay Cheque of mine which I can give to my parents and tell them... "This one is for you... !!!"

After Mysore... its time to explore PUNE now.... have never been there... Hope its as pleasant a surprise as Mysore...!!!

Thanks All.... and ya... Miss You All... See ya Soon !!!

GOD BLESS !!!

Regards,

JAM

3 Months and still counting !!!

Hello All,

AHIMSA PARMO DHARMA (Non-violence is the biggest religion)... but these last 3 ... umm... i think 3 and a half months rather... I have been the biggest killer..... I have killed TIME ... 3 and a half months' time... that's roughly about 151200 hours.... !!! Just Can't Believe numbers could be so dangerous...

but then what I did in the last few months is just TimePass... and this is the blog of my timepass...

The exams ended on 17th Feb for me and on 19th Feb I was on board to Ahmedabad. Had tickets for 28th feb but circumstances made me leave ASAP.

the first month passed like a whisker, my uncle was unwell and had to attend the shop... 11am to 9pm duty... and at night all my SDMites were OL for chatting.... (got a new datacard the very next week I reached here... cant stay without internet now)..... and also, the reason was 19th March 2010, the day of our convocation. We were going to meet again... and yes I was going to be at the Paradise yet again for a day. Convocation was just a bahana.... from there to Chennai for a couple of days and back to ahmedabad.... Mysore is gone and gone for dont knw how much time...

Back home in March and the summer began to show its true HEAT... Come April and the temperature had already reached 42-43 degrees Celsius. But the Shop duty still continued... though not for long... My cousin came back from Mumbai and he took over the business and now I was again at home... :( but my father's office came to my rescue... though nothing much to do here.... Just sit in the A.C. cabin and watch TV.... Got so badly addicted to my mom's serials that some times even watched the repeat telecasts... however, If any of my readers want any updates on serials like: Balika Vadhu, Yeh Rishta Kya Kehlta Hai, Utran, Bidai, etc... feel free to contact.... Also I think CID (though only old cases repeated whole day on Sony TV), Tarak Mehta ka Ultah Chashmah, Lapataganj, Sajan Re Jhooth Mat Bolo are a few watchable if you dont like the daily soap dramas.... (all are on SAB TV except for CID)

Come April and I was back on my regular schedule of SIP... Chatting and going to railway stations and airport to pick someone or drop someone or just to buy tickets. this time even went to Bus station. The unfortunate events made me feel m growing responsible now but gives me a smile when i say that this is what MBA has taught me....April bhi nikal gaya IDBI walon k intejaar mein... aur kuch nahi hua... only the mercury was rising high and high and touching at 44.7 highest in past 5 years... Already in April... May to come baby... !!!

May came and got lucky. went to Rajasthan for a week and meet grandmother. so good to see her after a long time... almost a year now. last time was SIP. went to my ancestors village and the farm land.. everything seemed to be the same... so standstill... but how long in Rajasthan ... a week's stint and back to ground zero... wahi purana schedule... but hte office hours changed... anytime between 11am & 2pm to 4pm & 5pm... Gosh the sun was so very angry and had to raom about places doing some or the other work in the afternoon... the mercury still rising ... 47 degress celsius... 40 years record broken... (some records are not meant to be broken... but then who can explain it to the blazing hot Sun???... )

Now when the months ending and so is my patience, got to know that finally the Bank people have started the activities of sending letters to newly recruited MBAs... but 2 weeks gone and mera number abhi tak nahi laga... the one week induction sessions and the slots till 18th July for Mumbai have already been booked... seems its gonna be 2 more months rather one more... but they started giving Delhi... A small ray of hope... As my dear friend & a colleague now... Subbarao a.k.a. Suresh S says.... " GOK " ..... GOD ONLY KNOWS.... !!!

Many of them have joined and many wil be joining this June... but humara to koi thikana nahi... !!!

Well, this is also one of my past times to write blogs... but lately unable to find a proper topic... !!!

However, I request my readers to suggest some better way of passing the remaining 2 odd months...

and yes 3 Months and I am still Counting... !!!

Enjoy Maadiiii....

Every Festival Teaches Something

12 Moths, 12 Festivals & 12 Management Lessons

You might be wondering what topics this Idiot writes on.... I know you might feel this Post weird but its a small piece of my observations!!!

India is known for its wide variety of festivals that it celebrates all round the year. From January to December, every month has some significance in the life of every Indian both socially and economically. Every month comes some festival or celebration and with each festival comes a message. We all know that each festival teaches us something however the messages are either rarely followed or are increasingly vanishing away. Today, Corporate Governance is a hyped word and so is Corporate Social Responsibility but if every manager tries to implement the simple yet powerful learning that each festival gives, I bet he/ she can do much better. The following post tries to bring home the point of how each festival and its message can transform an organisation and help it in achieving its goals.

Uttarayan/Pongal: The festival of Kites. This festival is celebrated on 14^th January every year. The festival is celebrated all over the country in different names and ways. If I take the example of Gujarat, the people celebrate it as a two day festival by flying kites and eating undhiyu and jalebi. The kite flyers celebrate their victory by cutting each others’ kites. The point here is not about the winner but about the loser. He comes back with more passion and courage to win over his opponent. This gives us a very important management lesson. Management should understand that there will be opposition and there will be instances of losses but the management that stands up against opposition and does not lose hope will get the much deserved success. The management should be able to build such employees who believe in themselves and their ability to come out of any downside.

Parsi New Year Day: Festival of Simplicity. Parsi New Year is generally celebrated on 21^st March. Parsi community is known all over the world for its simplicity. They celebrate their festivals with utter simplicity. They do not indulge in huge processions or music and dance in public in celebration of the festival. They are a closely knit community with restrictions of entry of other communities in their religious celebrations. The management gets the message of simplicity in their actions. The pomp and hoopla that is created today may sometime distract people from the main aim of the company. Also, company needs such people who can confine companies’ sensitive information with themselves so as to protect the company from competitors.

Holi/Dhuleti: The festival of colours. The festival generally comes in March of every year. The festival marks the presence of God everywhere. People celebrate the festival by applying different colours on each other. The colours mix with each other and bring out the happiness and joy of winning. The Management should also understand the importance of people getting comfortable with one another, mixing with each other and cross the barriers like regionalism, caste, etc. Management should imbibe such qualities in its people so as to create harmony among all the departments of the organisation.

Baisakhi: The festival of Harvest. The Festival usually falls on 13 April of every year. The day is celebrated all over the country in different contexts and ways. The northern part of India especially the Punjab province celebrates it with much enthusiasm and gaiety. The day not only marks the birth of the Khalsa but is celebrated as a harvest festival. The farmers prepare for harvest of their lush green farms with grains, pulses and vegetables. The harvest is the result of the hard work and perseverance that the farmers undertake. The management should learn the importance of hard work which they harvest in the form of profits for the organisation. The management should be fair to provide the share to employees as it was their hard work which resulted in the profits.

Rakshabandhan: Indians are typically known for the festivals of relationships. Rakshabandhan is a festival celebrated by one and all irrespective of caste, creed or religion. Sisters tie rakhis to their brothers for their long and prosperous life who in turn promises to protect them from any danger. Honest employees are like sisters for the organisation. Their hard work and dedication will instil growth in the organisation and it’s the duty of the organisation to see that the employees are socially and financially protected. Safe and secure employee will lead to better efficiency and productivity in work.

Onam: Festival of Kindness. Usually celebrated during August and September, Onam is a typical festival to Kerala. The mythology describes it as the event in celebration of return of the King Mahabali of Kerala. Mahabali was known for his justice, peace and truthfulness. It is believed that he donated all that he had, even himself, to Lord Vishnu’s Vaman avatar just to keep his words. This gives an important message to the management. It describes the importance of sticking to promises. No matter what it takes, management should honour its commitment with 100% faith and truthfulness. Today, many companies are known in the world for their commitment and many have made it a point in their mission & vision statements.

Samvatsari: Festival of introspection. Jains all over the world celebrate this day by fasting and praying. The evening is marked with the prayer of introspection where-in each individual tries to find what misdeeds he did in the past one year and apologises with each person whom he might have caused any damage knowingly or even unknowingly. Management should also learn to introspect within itself to find the misdeeds it did the whole year and try to make them good. You may call it a corporate personality coming who realised that now he cannot escape and hence he accepted his deeds and apologised. However just an apology is not enough, one has to face consequences of the wrong deeds he has done at some point or other in life.

Dushera/ VijayaDashmi: Festival of Victory over Evil. Dushera or the Vijaya Dashmi is said to be celebrated in the praises of Hindu Goddess Durga. Durga is also known as the form of Shakti (Power). It is the celebration of Goddess Durga’s victory over demon Mahisasur after a continuous battle for nine days. The management of the organisation should learn the importance of power and enthusiasm to fight and reach the ultimate goal. The employees should be ever motivated to go out and put their best foot forward and hence achieve the organisational goals.

Gandhi Jayanti: Festival of Admiration. Mohandas Karamchand Gandhi, better known as Mahatma Gandhi, needs no introduction. India celebrates the birthday of her most admired son on 2^nd October every year. The festival reminds of the values of Gandhiji. The virtues of truth, non violence and being satiated are the most desired virtues in person’s life. However, what could be learnt is the determination and will power that Gandhiji showed during the freedom fight against Britishers. The determination to achieve its goals is very important for the organisation to succeed.

Ramzan: Festival of Fasting & Thanksgiving. Ramadan or Ramzan is the ninth month in the Muslim Hijri calendar. Generally celebrated in the month of October, the month is celebrated by month long fasting and the last day is Id-Ul-Fitr the day of breaking fast. Muslims all over the world celebrate this festival by giving alms to the needy. The management should learn the message of parting excess for the betterment of the society as a whole. The concept of CSR again comes into picture. Today, many companies are following this but still there is more that can be done.

Diwali: Festival of Lights. Diwali is generally celebrated at the end of October or beginning of November. According to Hindu mythology, the Hindu lord Rama returned after 14 years of exile. Rama is considered as an idle person in any form be it a son, a student, a father, a king or a husband. His character preaches the importance of being in limits and ethical. The management today needs to be transparent, consistent and free from bias. If the people are treated with equal justice, there would be less cases of discontent among all its stakeholders may it be shareholders, employees or government.

Good Friday: Festival of Sorrow. Unlike most other festivals, Good Friday is celebrated as a day of mourning and sadness remembering the pains and sufferings, Jesus Christ underwent to preach the good. It is believed that he was crucified as a result of a conspiracy against him. However, he, by his forgiveness, gave the message that world cannot run by the philosophy of “an eye for an eye”. Today this principle has very much relevance, with cut throat competition, the management may get carried away with the competitors’ strategies and a price war is an example of the same. But this hampers both the companies’ development process and also their reputation.

The above are few examples of what could be learnt from the various festivals celebrated all around the year across India and over the world. However, implementing the messages may be difficult in present day context, but the management should always have these teachings in any of its decision. These messages will not only bring prosperity for the organisation but also for all of its stakeholders.

I know I am too young to advice anyone but then good things can be told by anyone what is more important is how we take them!!!

Happy Festivals!!!

Regards,

JAM

World War 3

Shocked with the title??? So was I when I was debating with Kapil.

With the latest developments regarding the Afghanistan blasts, Pakistan's ministers visit to India and the Indian support to Afghanistan, the World War 3 is just very visible...

This blog is a part of debate that I had with Kapil and will be conversational. Though we have no intension of spreading the rumours for WW3 but with little knowledge and logic that we had, we came to a point where, we see a conspiracy happening and global power shift.

The conversation between me and Kapil started with who is Richard Holbrooke? for those of you like me who didn't know, he is US representative for whats happening in Pakistan and attacks in India, attacks on Indians, Taliban activities, etc. He was reading the news about the recent Kabul attacks and the latest updates on it. So he told me about Pakistan's possible involvement in the blasts. So I asked him why are they blaming Pakistan when none of the groups have taken any stand for it or no proof for it is available. Then I told him that there is a possibility of Taliban hands in it. So what he told and what connections and cross connections could happen might just lead to another World War (WW)

So the connection goes like this:

Pakistan's possible hand in the blasts in Afghanistan--> the reason being India's high involvement in Afghanistan's development and democracy --> India's support to Afghanistan will in turn give support to India in curbing terrorist activities by pacifying terrorists that India being so called "hindu country" is supporting muslims. (though that's another fact that we have highest population of muslim citizens in India after hindus) --> this might not be acceptable to Pakistan --> Pakistan has already broken cease fire 23 times since Kargil pact. --> but India has never retaliated --> because if India opens fire, it wil lead to huge economic loss which it may not be able to sustain. Also, our ammunitions are less as compared to china (remember China-Pakistan pacts) --> so we may need help which we might get from Russia ( India-Russia arms agreements) --> USA is another big supporter to Pakistan because of Osama Bin Laden and the Taliban --> If USA enters this (which may happen because of Russian involvement... past woes), then we may see a quite WW situation with US, Pakistan and China on one side and Russia and India on other side....

But wait that's not all, let's go one step forward towards the result, with the limited resources and funds, Pakistan and Indian economies would be the most affected. USA is still trying to come out of the recession and the credit crunch. So who could be the ultimate winner??? No points on guessing, the communists China and Russia !!!

CONSPIRACY in the Making ???? I am smelling fear and danger...

Don't know what could just happen...

Wait and watch is what we can do, but we need to be careful !!!

Regards,

JAM

PS: these are views of Kapil Kapoor and Jain Amit Manraj only.... !!!

Think !!! Socho !!!

“Something Different Something Unique… “ most of my SDM readers would know this sentence. Finally, I am done with my PGDM and am at home with no work to do… It’s really hard to pass time being so jobless… and as someone said (rightly or wrongly you only decide), Empty mind is Devil’s Workshop so I desperately needed some work. I called one of my friend and she told why don’t you write a blog. It will keep you busy. I also agreed, at least something constructive… (At least this will construct some space of mine on the WWW… hehehe)

But then what should be the topic??? Socho… socho…. Socho…. Haan… “Soch…” that’s the topic.

We think a lot… We think about so many things… right from our smallest activities to the biggest decisions in life, we think… We think for many reasons… some very important some not-so important. Sometimes we don’t want to think but we think to not to think about it. Sometimes we want to think but think it’s not worth thinking.

Right from morning or afternoon as the case may be… when we get up, we start thinking… are aaj yeh kaam karna hai… aaj yeh project ka submission hai… aaj yeh test hai… today we have a meeting… today the SENSEX will go up or down?.... will India win today’s match???.... So many things to think… but we never think something that’s the most important thing to think… How will I contribute to the society today??? What can I do to repay my country whatever it has given to me??? Is there a way to remove the social evils???

We need to think in this direction… We are growing and growing at a fast pace but in this race are we losing something behind??? We talk of an Inclusive Growth but do we really mean it??? We wish our Traffic system improves… but think do we really contribute to its improvement??? We wish to have a quick and efficient judicial system… but do we try to avoid doing something that might end us up in useless law suits??? We want to eradicate poverty…. But do we really try to help those who need our help??? We wish our citizens be well educated… but do we contribute for upliftment of schools and students???

I know many of you will think…It’s easy to talk big… but it’s equally difficult to work on it… I accept … but now when most of us will be stepping in to the corporate life… sooner or later… or even starting our own ventures, we will become independent… we will start earning our own money… At least then we can start thinking about this… Hope when we start our corporate life, we don’t forget our social responsibilities apart from the CSRs of our respective organizations.

We think so many things… Just think of a day… when our country will be everyone’s dream country.

Now I know many of you will think… “Why did I read this Blog???” or “ Why this fool is writing all this???” It’s my way of spreading a message… though not a big scope of operation but I am doing my bit and will continue to do it… Hope you will also contribute to it…

Come let’s make our country a better place to live…

“Together We can & We Will”…

Regards,

JAM

BRANDING @ SDMIMD PART 2

Well, as I told in my previous post that I missed some names to keep it short... but then now I realise why not make another one... so here's PART 2 of the previous post:

"BEBO"/"RAJKUMAR": They say your looks could be deceptive... but after seeing Bebo, you cannot deny this fact... When I first met him, he looked so quite so cool and a very sidha-sadha types... But time goes and the real Bebo has come out... He is the angry young boy of the SDM 2008-10 Batch... Dare not challenge him... But at the very same time... a wonderful singer, great friend and above all... I believe, he is the most logical person in the whole SDM 2008-10 batch... He never takes any thing for granted... Are cheez ka logic chahie... and logic kyun chahiye uske lie bhi logc hai uske paas... but then, the best part is when he comes to my room and padhai k bahane just dozes off to sleep.... hehehe... That's Kapil Kapoor for you..

"BAD MAN": A die hard Rajnikant Fan, Brother of all SDM girls (except 1, he told me to write this) ( m not joking... he calls everyone "akka" which means sister), undoubtedly the busiest PC member... Bad Man is the answer to all... When he dances, I can only say... "aadraadilllaaa".... When he walked the ramp, the crowd went roaring... He is indeed the most sought after person in the campus... be it a girl or a boy... reason you know... Placement Info... But when he is around, his sisters are always worried about their cellphones and room keys... I wonder what he will do with their keys... Like any other Tamil movie lover, he worships Rajni deva... he is none other than Nammalvar...

"BOND": Bond is the best at CS... Well, though not many people like to play CS or like when CS is played ... but everyone likes to call him Bond... Undoubtedly the best player in CS in our batch... when he is at his best it g0es cool but if its not his day, his neighbours can come to know... Well i need not elaborate how... he will tell it to you personally if you want to hear... he is missing his darling "CS" since many days... hope people start again...main bhi kabhi kabhi khel leta hun.... heheheh.... Apart from CS, I know him as among the most unpredictable persons with travelling... from last two times I have travelled with him, I can make that out... If you want to know his real name, he is Vishal Shah

"BAWA": Well this one is some what deviated from other brands but he is another brand with whom SDMites have a strong association of Dance.... He is undoubtedly the best dancer of SDM...be it in his own dances or his choreographies... He is the best... These days he is trying to portray himself like NEO of Matrix... but sorry Bawa... we love you as Bawa and not Neo... Well I need not tell his real name cos its his brand name itself... Abhishek BAWAnkar....

"CHOTA DON": har dil ajeez.... naya naya DJ of SDMIMD.... Sabse chota but not Sabse khota.... thodasa bachpan thodi si shaitani... but he is not that a kid... he has been studying out of his home since 7years now and he has matured enough to know how to live out of home.... but he is very emotional... Friendship day k din wish karne aaya to ro pada... indeed a very sensitive person... Chota Don DJ...Hard(d)i(c)k Jain

"MADAME": No there is no spelling mistake... Its madaaam (French)... She has her own style... her own way... smart, witty and at times can bowl you out with her words... Well for the name... the credit goes to Prof. Mihir K Mahapatra.... People say first impression does it all, but madame is different... her first impression was not the last impression... at least for me... Well... I hope madame wont mind if I tell her name here.... Ms. Sucheta Devaraj...

"BANTU": He has changed his names... from DAVIDSON to BANTU to AJ... but then in the middle of all... he is today known as Bantu... He is the most dedicated sleeper in the batch.... also he is the most caring about his neighbours... He keeps alarm for them... cos he is never in his room when the alarm rings... ehehehe.... he is Anubhav Jain.... you have to "anubhav" him to understand him....

"RDX": Dont worry he wont explode... I have just seen him exploding once when our SRK disturbed his sleep... else he has never exploded... RD bhai is what we call and the "X" is just an addition from me... hehheehe.... Cool person... among the most disciplined persons of SDM2008-10 batch... He is lovable and he loves everyone... He is simple and sooooper.... I love the way he calls..."aae aamyaa"... reminds me of how my mom calls me at home... Thanx bhai... waise RDX is Ravi Desai...

"Mr. SUVIDHA CEO": Needs no introduction whatsoever... The SENSEX Ticker of SDM...He is the Jhunjhunwala of SDM... He is dedicated to his work and does it with full enthusiasm... though he might sometime irritate you...but out and out he is a very logical person.... He is our very own... Kalpa.... Kalpeshhhh Vaswani....

"SUBBARAO": Dont worry I aint talking about RBI governor, but he is no less than him for us... He is a respected name in the field of finance and especially equity investments... A die hard trader.... but yet he calls himself to be a risk averse person... He is the Warren Buffet for SDMites... People ask him tips for investing and he generously gives but with the warnings just like any other professional investment analyst... He is Suresh S.

"PRITLA": Well... if you were at SDM and had to name the most sincere persons of SDM 2008-10... He will undoubtedly be the leader... Bhagwann ka banda hai yaar... The techno master of the batch... Be it his Presentations/ assignments/ videos/ crashing laptops, Pritla is the answer to all your technical problems... in fact I once told him of starting a business outside SDM for these services... Well, he was among the first persons to complete 100 days at Yoga along with Duggal... Now that's an achievement ... Pritesh P Lodha... is the name...

"DUGGAL SAHAB": I told BEBO has the deceptive looks... but Duggal sahab beats him.... Noone can be as deceptive as he is... bahar se bhole par andar se shaitan... Till date... people still do not understand how shaitan he is... well, I had told about him in the previous blog "3 ID!OT$" so wont repeat it... but just a word of caution... Don't fall in his trap of bholi si surat... Ankit Duggal is not what he looks like...

I tried hard to include everyone... but agar ab bhi koi reh gaya ho to please write that in the comments... I would be happy to receive info about those brands...

Thank you

Enjoying the Last Few Days at the Heaven... !!!

JAM

BRANDING @ SDMIMD

Branding and JAM ???

Don't know what combo is this... But yes this combo has come because of our very own Managing Editor of Dimensions, Vinitha Valsalan. ( For those of my readers who do not know what is Dimensions: It is our college's quarterly magazine)... This quarter's issue for Dimensions has the theme of Branding and as always I approached her with my weird ideas... I asked her to write an article on BRANDING @ SDMIMD... But as I had expected, the magazine goes out to corporates for circulation and hence the article on such a topic cannot be included. But then she gave me this idea to write it on my blog... So here it is:

I shall not define what is Branding else, all my Marketing friends will kill me for this... So I believe, I will directly start with the brands of SDMIMD...

"PAPA"... I think he is the "most strongest" brand of SDMIMD. People have forgotten his name and everyone calls him "PAPA"... and if I am not wrong it was Ashish Chaddha to give him this name... Well, an English dictionary in himself, PAPA is out and out a marketing person and he has successfully marketed his brand here... Well if you do not know who he is, then you are actually not in SDMIMD, I believe. He is Deepansh Agarwal. I am privileged that he is following my blogs and if anyone of you are really interested in good reading, you can visit his blog. PAPA, if you read this, please share your blog link....

"JANAB".... Well, he may not look like a strongly built person, but his brand has been built up very strongly... And I can bet upon this that many of the Juniors actually do not know his real name but know that he is JANAB.... He is among the chosen one for Core Finance.... A diversified personality: Topper in academics, Unbeaten Garba dancer in SDMIMD, a Sportsman and yes he is also an artist that is hidden but I have had a chance to see it and it was great... Full of Positive Energy, he gives a new dimension to the word : Friendship.... The real name: Prashant Bayeti...

"GAANDAA".... (Dont pronounce it wrongly... It has "aaaa" sound between G&N and not just "aa".... A unique personality indeed... Great Sportsman.... Good Friend... and a great ability to handle critic's comments. Well for the brand name... Ya... its he himself who proves it.... "Gaandaa" is a guju word meaning "Pagal/Mad"... and at times he proves it and proves it in style and with a smile.... Hats Off to his spirit.... Well to tell his actual name... Its Wadhwa Vinay Manoharlal....

"MODI"... Hey... M not talking about Gujarat CM Narendra Modi... but he is our SDM's Modi.... Die hard fan of Politics and Narendra Modi, especially, this person represents a pakka gujarati in all sense.... Yet another strong brand and enchanting way... His speech clearly shows the influence of politics in his life... Marketing and Modi are made for each other... and he proves it in all aspects.... Our Modi is: Ashish Trivedi....

"HUDA": Well, this is an invincible brand @ SDM. He is the youngest person of our batch and yes we all love him alot... Incredible sense of humour but also loses temper... Good sportsman and a great mind @ creativity.... Be it Presentations or skits, he does it all and does it in Style... Well, he, like his name-twin, has lost his real name amidst his brand... During Naissance 2010, I used to tell the participants to contact HUDA and not Prashant Talreja... Now that's heights...

"MASAKALI": Now, this brand may not be very famous, but yes he is also a very special component of Branding @ SDM.... The reason why this brand has not been very famous is because of his other names.... If I am not wrong ... it can be termed as "cannibalization"... His names like Shoki/Ashokiiiii have decrease the limelight of his real brand name... Well Chaddha's creation again...

"GURUJI": The name seems very awkward, but there's a long story behind this... which I think if I write... Guruji will kill me... So without saying much... He is our very own... Bibhu Prasad Pati...

"GURU": Well we had GURUJI...but we also have GURU... Its not his brand name but his habit of speaking this word has made people call him GURU... Another marketing person.... Great Mind ... Great Ideas.... Had fun with him in my marketing project... He is none another than Mahesh M.

"SRK": Shah Rukh Khan of SDM.... or Shiv Raj Kumar??? hehehe... whatever u call him... but he is SRK... Among the first couple of students of our batch to join his work place, SRK of SDM's style is no less than SRK of Bollywood.... A Suvidha member and a stylish person in his own way, he is our Sagar Ostwal.... They also call him GIDDU MARWADI... Do not know why... but it is also his name.

"DADA": Two Bengali men, competing for this title, but only our Mr. Sleeping Student of the Batch can get this name... People call him DADA... To his good luck or bad luck, even girls call him DADA... (DADA in Bengali means Big Brother...Now you know !!!).... Well, he is among the elderly groups of SDM and DADA is very apt for him... and he accepts it... But this does not mean that he considers himself to be old.... A kind hearted person, great orator and yes.... is undisputed champion of sleeping in class in our batch... Another ultimate marketing person of batch 2008-10...He is none another than Debojyoti Banarjee.

"KABIR": Well, talking of brands, how can I forget this name... Though people rarely call him that in public, but we call him Love Guru... KABIR KHANNNN.... Wont say much about him as I already mentioned it in my previous blog... but to tell you his real name... He is Ankush Jain...

"CHAKS": Well, how can I forget this one... oopss... sorry CHAKS... Yes... he only knows how many names poeple call him... CHAKS/CHUCKLES/CHAKLA/CHAKU... and what not... He was my CDO for Naissance (Chief Designing Officer)... and no points in guessin... he is a creative mind.... great artist and a cool person... Best Manager... Keep up your art work.... He is our Saurav Chakladar...

Well... too many of boys... time for some girls....

"TEACHER": Well, I believe, she is the strongest brand among the girls of SDMIMD.... No wonder everyone right from seniors to juniors, everyone calls her Teacher... Poor girl, she longs to listen to her real name.... Well, to be called as "teacher" you need not necessarily be in teaching profession... but she was in it before joining here... God... I wonder what made her shift from a respectful post of teacher and downgrade herself again to Student... but kehte hain naa... iss janam k paap is janam mein chukane padenge... Bahut pareshan kia hoga isne apne students ko... tabhi bhagwan ne ise fir se student bana dia... jokes apart... She is a gem of a person... Cute and smart... Awesome dancer... Great smile... and killer eyes... define her... She is none another than Rachana Priya...

"GABRI": Well, this aint any tough choice... Yet another strong brand... And just like Sholay's Gabbarsingh..., She is SDM's Gabri... Ready to take on challenges, enjoys harassing students and we enjoy being harassed by her... She will kill me if I do not say this line... "Ab Maine Kya Kia"... I know if she is reading this, she will be saying this... Yes, she never does it... but it just happens... But that makes her different from other girls... Another great dancer, cute looks and her face says it all, when she is happy and when she is "hungry".... hehehe.... Well for her real name, its Swati Bansal...

"MAATEY": Wondering who is she... Well, I would not mind taking credit for giving this brand name to her... Yes, I was the creator and the marketer behind this brand... Don't be confused by her name... She ain't any elderly lady but she is so caring that she reminds me of my mom... and so I gave her this name.... Well, don't know what to say... but yes she has another name for her and it is also very true... She is the Drama Queen of SDM... She is Yoshita Singh...

"VP": Gnosis... Pronounce it correctly... "G" is silent... she will kill you if you do not keep the "G" silent.... She was elected as the VP for the Forum by all its members and yes from then, she is called VP... However, she has moved to President this year, but still she is our VP... Also a member of Placements Committee and yet another artist, a singer of an unmatched class in SDM... She is Shwetha Rao Yermel... (sorry if there's spelling mistake VP !!!)

"TOOTI-FOOTI": no wonder why she is called so... She still holds the record of most plastered student of our batch... We now take extra care for her bones than her... when she broke her bones the second time... all said... "Shruti, Not Again!!!"... Well, Shraxis... (UTI is now AXIS...so shrUTI is shrAXIS... she had sent this in a mail)... hope you do not continue this tradition from here on... Some traditions are good if they are broken...

Well, did not want to prolong this one... my Editor-In-Chief had advised me to keep it small... but could not help it... However, some are still remaining.... My readers can still add... Juniors...sorry for not including your brand names... its because of "Information Asymmetry"....

Anyways, Its last 20 days at SDMIMD...... Hope my SDM Brands will not consider anything offending in this... if they feel, they are free to tell me... Naissance 2010 was successful and we really did it in STYLE....

ALL THE BEST EVERYONE !!!

Regards,

JAM