BRANDING @ SDMIMD

Branding and JAM ???

Don't know what combo is this... But yes this combo has come because of our very own Managing Editor of Dimensions, Vinitha Valsalan. ( For those of my readers who do not know what is Dimensions: It is our college's quarterly magazine)... This quarter's issue for Dimensions has the theme of Branding and as always I approached her with my weird ideas... I asked her to write an article on BRANDING @ SDMIMD... But as I had expected, the magazine goes out to corporates for circulation and hence the article on such a topic cannot be included. But then she gave me this idea to write it on my blog... So here it is:

I shall not define what is Branding else, all my Marketing friends will kill me for this... So I believe, I will directly start with the brands of SDMIMD...

"PAPA"... I think he is the "most strongest" brand of SDMIMD. People have forgotten his name and everyone calls him "PAPA"... and if I am not wrong it was Ashish Chaddha to give him this name... Well, an English dictionary in himself, PAPA is out and out a marketing person and he has successfully marketed his brand here... Well if you do not know who he is, then you are actually not in SDMIMD, I believe. He is Deepansh Agarwal. I am privileged that he is following my blogs and if anyone of you are really interested in good reading, you can visit his blog. PAPA, if you read this, please share your blog link....

"JANAB".... Well, he may not look like a strongly built person, but his brand has been built up very strongly... And I can bet upon this that many of the Juniors actually do not know his real name but know that he is JANAB.... He is among the chosen one for Core Finance.... A diversified personality: Topper in academics, Unbeaten Garba dancer in SDMIMD, a Sportsman and yes he is also an artist that is hidden but I have had a chance to see it and it was great... Full of Positive Energy, he gives a new dimension to the word : Friendship.... The real name: Prashant Bayeti...

"GAANDAA".... (Dont pronounce it wrongly... It has "aaaa" sound between G&N and not just "aa".... A unique personality indeed... Great Sportsman.... Good Friend... and a great ability to handle critic's comments. Well for the brand name... Ya... its he himself who proves it.... "Gaandaa" is a guju word meaning "Pagal/Mad"... and at times he proves it and proves it in style and with a smile.... Hats Off to his spirit.... Well to tell his actual name... Its Wadhwa Vinay Manoharlal....

"MODI"... Hey... M not talking about Gujarat CM Narendra Modi... but he is our SDM's Modi.... Die hard fan of Politics and Narendra Modi, especially, this person represents a pakka gujarati in all sense.... Yet another strong brand and enchanting way... His speech clearly shows the influence of politics in his life... Marketing and Modi are made for each other... and he proves it in all aspects.... Our Modi is: Ashish Trivedi....

"HUDA": Well, this is an invincible brand @ SDM. He is the youngest person of our batch and yes we all love him alot... Incredible sense of humour but also loses temper... Good sportsman and a great mind @ creativity.... Be it Presentations or skits, he does it all and does it in Style... Well, he, like his name-twin, has lost his real name amidst his brand... During Naissance 2010, I used to tell the participants to contact HUDA and not Prashant Talreja... Now that's heights...

"MASAKALI": Now, this brand may not be very famous, but yes he is also a very special component of Branding @ SDM.... The reason why this brand has not been very famous is because of his other names.... If I am not wrong ... it can be termed as "cannibalization"... His names like Shoki/Ashokiiiii have decrease the limelight of his real brand name... Well Chaddha's creation again...

"GURUJI": The name seems very awkward, but there's a long story behind this... which I think if I write... Guruji will kill me... So without saying much... He is our very own... Bibhu Prasad Pati...

"GURU": Well we had GURUJI...but we also have GURU... Its not his brand name but his habit of speaking this word has made people call him GURU... Another marketing person.... Great Mind ... Great Ideas.... Had fun with him in my marketing project... He is none another than Mahesh M.

"SRK": Shah Rukh Khan of SDM.... or Shiv Raj Kumar??? hehehe... whatever u call him... but he is SRK... Among the first couple of students of our batch to join his work place, SRK of SDM's style is no less than SRK of Bollywood.... A Suvidha member and a stylish person in his own way, he is our Sagar Ostwal.... They also call him GIDDU MARWADI... Do not know why... but it is also his name.

"DADA": Two Bengali men, competing for this title, but only our Mr. Sleeping Student of the Batch can get this name... People call him DADA... To his good luck or bad luck, even girls call him DADA... (DADA in Bengali means Big Brother...Now you know !!!).... Well, he is among the elderly groups of SDM and DADA is very apt for him... and he accepts it... But this does not mean that he considers himself to be old.... A kind hearted person, great orator and yes.... is undisputed champion of sleeping in class in our batch... Another ultimate marketing person of batch 2008-10...He is none another than Debojyoti Banarjee.

"KABIR": Well, talking of brands, how can I forget this name... Though people rarely call him that in public, but we call him Love Guru... KABIR KHANNNN.... Wont say much about him as I already mentioned it in my previous blog... but to tell you his real name... He is Ankush Jain...

"CHAKS": Well, how can I forget this one... oopss... sorry CHAKS... Yes... he only knows how many names poeple call him... CHAKS/CHUCKLES/CHAKLA/CHAKU... and what not... He was my CDO for Naissance (Chief Designing Officer)... and no points in guessin... he is a creative mind.... great artist and a cool person... Best Manager... Keep up your art work.... He is our Saurav Chakladar...

Well... too many of boys... time for some girls....

"TEACHER": Well, I believe, she is the strongest brand among the girls of SDMIMD.... No wonder everyone right from seniors to juniors, everyone calls her Teacher... Poor girl, she longs to listen to her real name.... Well, to be called as "teacher" you need not necessarily be in teaching profession... but she was in it before joining here... God... I wonder what made her shift from a respectful post of teacher and downgrade herself again to Student... but kehte hain naa... iss janam k paap is janam mein chukane padenge... Bahut pareshan kia hoga isne apne students ko... tabhi bhagwan ne ise fir se student bana dia... jokes apart... She is a gem of a person... Cute and smart... Awesome dancer... Great smile... and killer eyes... define her... She is none another than Rachana Priya...

"GABRI": Well, this aint any tough choice... Yet another strong brand... And just like Sholay's Gabbarsingh..., She is SDM's Gabri... Ready to take on challenges, enjoys harassing students and we enjoy being harassed by her... She will kill me if I do not say this line... "Ab Maine Kya Kia"... I know if she is reading this, she will be saying this... Yes, she never does it... but it just happens... But that makes her different from other girls... Another great dancer, cute looks and her face says it all, when she is happy and when she is "hungry".... hehehe.... Well for her real name, its Swati Bansal...

"MAATEY": Wondering who is she... Well, I would not mind taking credit for giving this brand name to her... Yes, I was the creator and the marketer behind this brand... Don't be confused by her name... She ain't any elderly lady but she is so caring that she reminds me of my mom... and so I gave her this name.... Well, don't know what to say... but yes she has another name for her and it is also very true... She is the Drama Queen of SDM... She is Yoshita Singh...

"VP": Gnosis... Pronounce it correctly... "G" is silent... she will kill you if you do not keep the "G" silent.... She was elected as the VP for the Forum by all its members and yes from then, she is called VP... However, she has moved to President this year, but still she is our VP... Also a member of Placements Committee and yet another artist, a singer of an unmatched class in SDM... She is Shwetha Rao Yermel... (sorry if there's spelling mistake VP !!!)

"TOOTI-FOOTI": no wonder why she is called so... She still holds the record of most plastered student of our batch... We now take extra care for her bones than her... when she broke her bones the second time... all said... "Shruti, Not Again!!!"... Well, Shraxis... (UTI is now AXIS...so shrUTI is shrAXIS... she had sent this in a mail)... hope you do not continue this tradition from here on... Some traditions are good if they are broken...

Well, did not want to prolong this one... my Editor-In-Chief had advised me to keep it small... but could not help it... However, some are still remaining.... My readers can still add... Juniors...sorry for not including your brand names... its because of "Information Asymmetry"....

Anyways, Its last 20 days at SDMIMD...... Hope my SDM Brands will not consider anything offending in this... if they feel, they are free to tell me... Naissance 2010 was successful and we really did it in STYLE....

ALL THE BEST EVERYONE !!!

Regards,

JAM